You compete with not just other similar business owners but also with Search Engines too. Google will use 200+ ranking factors to determine whether your business is worth their audience, and to ensure that YOUR domain is on the top search, you have to understand both search engine and human psychology.
Your domain name needs to be memorable enough that even a person with a goldfish’s memory will be able to remember it.
The million-dollar question here is, What makes a domain name MEMORABLE? Although there are no fixed rules or standard guidelines one needs to adhere to while naming their website, the following are a few tips to help your domain name stand out.
If your name doesn't do justice to the kind of work, the audience might start looking for alternatives. For example, if you have a business of Shoes, you might want to name your websites on similar notes like ShoeBox, LaceUp, etc.
This will help the audience/consumers to associate your business with their needs
2. Catchy Keywords
You should always use a word that one remembers long after you are gone. These words needn’t always be proper dictionary words, like Google or Twitter, but make sure your domain name uses words that even a 5-year-old can remember.
A thesaurus or online keyword generators are common places where you can find relevant keywords.
3. Short, Simple, and Readable
There are two tests that your domain name needs to pass.
a. Phone test - Simply imagine speaking on the phone with someone while discussing your domain. Unfortunately, your voice is not audible due to background noise from both sides, which makes the other party fumble over your domain. Choose a domain name like that the other party doesn’t hesitate to understand it, and you don’t have to repeat it.
b. 10-minute test - List out 10 names for your business. Go through them once and forget about them. After 10 minutes, the first name that comes to your mind is the perfect name for your domain.
4. Top Level Domain (TLD)
One can find fancy TLDs, but it is better to stick to the basics here, i.e. using .com, as studies show 41% of people find it highly convenient to remember .com addresses.
Also, 75% of the world's businesses run on .com, and even Google prioritises them. Not to mention, smartphone keyboards have a .com button these days. So having a dot-com will reduce typos.
Going beyond .com can prove to be a unique idea too. But then it all comes down to your branding budget.
It might so happen that the domain name that we select is already taken in .com; at this time, you can consider going for .net.
If you are Geo-Targeting your audience, you can also use country-specific TLDs such as .uk, .in, .au. This will reach specific traffic and help in effective advertising.
5. Numbers, Hyphens, Double letters
Your domain name should be such that anyone with little or no knowledge of vocabulary should be able to spell it.
For example, Hyundai Motors is a household name. So they have designed a logo in the shape of the letter H, which depicts the first letter of the company and on careful observation, it depicts two people shaking hands.
7. Research and act quickly.
At the end of the day, all businesses have one goal - to generate revenue. Of course, you might face challenges having to shell out a premium for a premium domain name, but someone has rightly said, “As you sow, so shall you reap.”
A suitable domain name can become a game-changer in your business. So act wisely and grow your business!
To find out about the best marketplaces to get a domain name, do check out our blog on it.