How to Find a Good Domain Name For Your Business

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You compete with not just other similar business owners but also with Search Engines too. Google will use 200+ ranking factors to determine whether your business is worth their audience, and to ensure that YOUR domain is on the top search, you have to understand both search engine and human psychology. 

Your domain name needs to be memorable enough that even a person with a goldfish’s memory will be able to remember it.

The million-dollar question here is, What makes a domain name MEMORABLE? Although there are no fixed rules or standard guidelines one needs to adhere to while naming their website, the following are a few tips to help your domain name stand out. 

 


  1. Domain name matching with the business

                   

If your name doesn't do justice to the kind of work, the audience might start looking for alternatives. For example, if you have a business of Shoes, you might want to name your websites on similar notes like ShoeBox, LaceUp, etc. 

This will help the audience/consumers to associate your business with their needs

 

      2. Catchy Keywords

           

                   

  • It’s challenging to forget Google, Facebook, Twitter, Snapchat, CNN - all for one reason- a tongue catches these words quickly, and the brain finds them easy to register.

You should always use a word that one remembers long after you are gone. These words needn’t always be proper dictionary words, like Google or Twitter, but make sure your domain name uses words that even a 5-year-old can remember. 

A thesaurus or online keyword generators are common places where you can find relevant keywords.

 

        3. Short, Simple, and Readable

  • Keep your domain name as short as possible. No one remembers long names. Commonly, a domain name should not be more than 12 characters long.

There are two tests that your domain name needs to pass. 

      a. Phone test - Simply imagine speaking on the phone with someone while discussing your domain. Unfortunately, your voice is not audible due to background noise from both sides, which makes the other party fumble over your domain. Choose a domain name like that the other party doesn’t hesitate to understand it, and you don’t have to repeat it. 


      b. 10-minute test - List out 10 names for your business. Go through them once and forget about them. After 10 minutes, the first name that comes to your mind is the perfect name for your domain.


      4. Top Level Domain (TLD)

 

 

 

                    

  • A TLD is something that comes after your site name. Popular TLDs are .com , .net , .org

One can find fancy TLDs, but it is better to stick to the basics here, i.e. using .com, as studies show 41% of people find it highly convenient to remember  .com addresses. 

Also, 75% of the world's businesses run on .com, and even Google prioritises them. Not to mention, smartphone keyboards have a .com button these days. So having a dot-com will reduce typos. 

Going beyond .com can prove to be a unique idea too. But then it all comes down to your branding budget.

It might so happen that the domain name that we select is already taken in .com; at this time, you can consider going for .net

If you are Geo-Targeting your audience, you can also use country-specific TLDs such as .uk, .in, .au. This will reach specific traffic and help in effective advertising.

 

        5. Numbers, Hyphens, Double letters                 

  • Using Numbers, Hyphens, Double letters just makes a domain name difficult to pronounce, spell, and read; hence, remember. So avoiding them might be the best possible idea.

        Your domain name should be such that anyone with little or no knowledge of vocabulary should be able to spell it.

 

         6. Branding

  • Picking out a unique domain name not only makes it catchy but also advertise-able and brand-able. This helps our business to stand out from the crowd. 

        For example, Hyundai Motors is a household name. So they have designed a logo in the shape of the letter H, which depicts the first letter of the company and on careful observation, it depicts two people shaking hands.    

 

         7. Research and act quickly.

  • Your selected domain name might get you in trouble if you do not check whether it has already been taken up or has a trademark to it. You can just do a Google search and find out about it and if you find no red flags, act fast lest someone else might get your desired name before you. 

At the end of the day, all businesses have one goal - to generate revenue. Of course, you  might face challenges having to shell out a premium for a premium domain name, but someone has rightly said, “As you sow, so shall you reap.”

A suitable domain name can become a game-changer in your business. So act wisely and grow your business!

To find out about the best marketplaces to get a domain name, do check out our blog on it. 

 

 

 

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How to Find a Good Domain Name For Your Business